As I wrote a little while back, DISH Network introduced a new service called TV Everywhere. A few days ago they made it public that there will be an invitation-only beta running this summer to September. While Comcast has launched something like TV Everywhere, many of the kinks are still being worked out in that department. If you are a DISH Network subscriber, you will be able to access all your channels. That means if you have the highest tier possible, you can probably watch pretty much any type of programming in the world. I don’t think Comcast can match that at all.
While DirecTV, Time Warner Cable, and Verizon have similar plans in the works, DISH will be THE first provider to have this feature. Not only could this win over more subscribers, but it will also take the entertainment business to the next level. What I mean by that is that you don’t necessarily need a television to watch programming. You could, potentially, have two computers. One for your work, one for your entertainment. What would be even more crazy is if they somehow strike a deal with maybe Apple or Xbox allowing streaming through those media.
I imagine this as being completely different than a Hulu/Comcast interface where you watch time-delayed shows. Instead, you can watch the latest and live episode of Lost while it airs on the East Coast (if you live in the West Coast like me). I’m sure they will have exclusive features as well as shows due to their different partnerships. With the growing trend of cancelling television subscriptions and the start of paying sites like Hulu, this provides viewers with a nice alternative. DISH wants to give people an option of “why not?” Why not get a DISH TV Everywhere subscription that provides you with more shows and flexibility? If you’re paying $10/month for a Hulu subscription, why not pay $35 for a DISH subscription that allows for more program viewing? Think about that…
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